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Making Marketing Mobile

Another significant shift is beginning to occur in how consumers utilize the interactive space.  The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to...

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Why blow up your TV set? Hybridcast is coming in 2013!

Tired of the same old TV shows with the same old programming? Sitting on the couch with your laptop or tablet just to look up upcoming episodes or televised sports events? Smart TV? No. There’s a whole...

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Tablets Take a Shopping Trip

As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space.  More specifically,...

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